Every October, landmarks across the world shine pink and blue in honor of Pregnancy and Infant Loss Awareness Month, remembering the babies gone too soon through miscarriage, stillbirth, neonatal, and infant loss. This month carries a dual meaning: while blue and pink represent pregnancy and infant loss, pink is also a symbol of hope during Breast Cancer Awareness Month. Together, these colors remind us of the strength of families, the power of community, and the importance of honoring those we love and miss.
Why Landmarks Light Up Pink & Blue
Since 1988, October has been recognized as Pregnancy and Infant Loss Awareness Month. Each year, buildings, bridges, and landmarks are illuminated in pink and blue on October 15th for Honoring Out Loud remembrance event for all babies gone too soon.
Where Landmarks Light Up in October
Lighting landmarks helps break the silence around miscarriage, stillbirth, and infant loss, while raising awareness and support for grieving families.
Across the U.S. and beyond, communities will light up to honor the babies gone too soon.
Here are a few places to visit or watch for:
- Alabama:
- Retirement Systems of Alabama - Mobile, AL(October 17th)
- Retirement Systems of Alabama - Montgomery, AL (October 17th)
- Arizona: Eloy Tower – Eloy, AZ
- Arkansas: Union Plaza Building – Little Rock, AR
- California:
- M8trix Casino - San Jose, CA
- Moreno Valley M – Riverside County, CA
- Canada:
- CN Tower - Toronto, Canada
- Niagara Falls at 10pm on October 15th (15 mins long)
- Sails of Light A Vancouver - Vancouver BC
- Canada/New York: Niagara Falls at 10pm on October 15th (15 mins long)
- Delaware:
- Ben Franklin Bridge – Camden, DE (can only do pink)
- Delaware Legislative Hall – Dover, DE
- Lower Trenton
- New Hope-Lambertville Toll-Supported Bridge
- Northampton Street Toll-Supported Bridge (Easton-Phillipsburg free bridge)
- Indiana:
- Dr. Martin Luther King Jr. Memorial Bridge – Indianapolis, IN (October 11th)
- AES Indiana
- Iowa: The Skybridge - Davenport, IA
- Kentucky:
- Helix Parking Garage – Lexington, KY
- Victorian Square Garage & Pedway – Lexington, KY
- Maryland:
- Johns Hopkins Dome – Baltimore, MD
- M & T Stadium - Baltimore, MD
- Massachusetts:
- Boston Harbor Hotel – Boston, MA
- UMass (The Integrated Sciences Complex)- Boston, MA
- Minnesota:
- I-35W St. Anthony Falls Bridge
- Capella Towers – Minneapolis, MN
- France Avenue Median Lighting
- IDS Center
- Lowry Avenue Bridge
New Jersey: Subaru of America - Camden, NJ
New York:
- Albany International Airport Gateway - Albany, NY
- Alfred Smith State Office– Albany, NY
- Babylon Town Hall – Babylon, NY
- Board of Public Utilities Silo - Jamestown, NY (October 14th & 15th)
- City of Jamestown Municpal Building - Jamestown, NY (October 14th & 15th)
- Empire State Plaza – Albany, NY
- Fairport Lift Bridge over the Erie Canal – Fairport, NY
- Governor Hochul – Albany, NY
- Governor Mario M. Cuomo Bridge – Rockland, NY
- Grand Central Terminal - Pershing Square Viaduct – New York, NY
- H. Carl McCall SUNY – Albany, NY
- Helmsey Building – 230 Park Ave, NY
- Kosciuszko Bridge – Queens, NY
- LIRR East End Gateway - Penn Station - NYC, NY
- Main Street Bridge - Jamestown, NY
- Mid Hudson Bridge – Poughkeepsie, NY
- Moynihan Train Hall – NYC, NY
- New York State Education Department– Albany, NY
- NYS Fairgrounds Main Gate – Syracuse, NY
- Peace Bridge – Buffalo, NY (October 18th)
- Walkway Over the Hudson State Historic Park – Poughkeepsie, NY
- Washington Bridge - Jamestown, NY (October 14th & 15th)</li
- One World Trade Center (1WTC) - NYC, NY</li
Pennsylvania:
- Harrisburg Capital Building (October 15th & 16th)
- Heritage Johnstown (October 12th-18th)
- PECO Building - Philadelphia, PA (October 14th & 15th)
- PECO Crown Lights - Philadelphia, PA (October 1st, 15th & 18th)
- Symphony House Building - Philadelphia, PA
- Xfinity Mobile Arena - Philadelphia, PA
Rhode Island: Sakonnet River Bridge
Tennessee: Henley Bridge – Knoxville, TN (October 22nd)
Texas: Houston City Hall – Houston, TX
Washington:
- Columbia Center – Seattle, WA (can only do pink)
- Two Union Square – Seattle, WA
Wisconsin: Ghost Train Shorewood – Shorewood, WI
Light Up the Sky for Pregnancy and Infant Loss Remembrance Day on October 15th
On October 15th at 7 PM (your local time), we invite you to join families around the globe in our Light Up the Sky campaign.
Ways to participate:
- Visit a landmark lit pink and blue and share your photos.
- Light your home, porch, or workplace in pink and blue.
- Host or join an Honor Out Loud candle-lighting ceremony at 7 PM.
Together, we will create a chain of light across time zones, remembering and honoring every baby gone too soon.
Get Involved – Share, Tag, Inspire
- Access our Marketing Toolkit at BabyLossAwareness.org
- Tag @chasingtherainbowsinc in your social posts.
- Share your stories with friends and family.
- Email landmark photos to info@chasingtherainbows.org.
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- Board of Public Utilities Silo - Jamestown, NY (October 14th & 15th)
- City of Jamestown Municpal Building - Jamestown, NY (October 14th & 15th)
- Empire State Plaza – Albany, NY
- Fairport Lift Bridge over the Erie Canal – Fairport, NY
- Governor Hochul – Albany, NY
- Governor Mario M. Cuomo Bridge – Rockland, NY
- Grand Central Terminal - Pershing Square Viaduct – New York, NY
- Helmsey Building – 230 Park Ave, NY
- Kosciuszko Bridge – Queens, NY
- Main Street Bridge - Jamestown, NY
- Mid Hudson Bridge – Poughkeepsie, NY
- Moynihan Train Hall – NYC, NY
- New York State Education Department– Albany, NY
- NYS Fairgrounds Main Gate – Syracuse, NY
- Peace Bridge – Buffalo, NY (October 18th)
- Walkway Over the Hudson State Historic Park – Poughkeepsie, NY
- Washington Bridge - Jamestown, NY (October 14th & 15th)</li
- One World Trade Center (1WTC) - NYC, NY</li
Pennsylvania:
- Harrisburg Capital Building (October 15th & 16th)
- Heritage Johnstown (October 12th-18th)
- PECO Building - Philadelphia, PA (October 14th & 15th)
- PECO Crown Lights - Philadelphia, PA (October 1st, 15th & 18th)
- Symphony House Building - Philadelphia, PA
- Xfinity Mobile Arena - Philadelphia, PA
Rhode Island: Sakonnet River Bridge
Tennessee: Henley Bridge – Knoxville, TN (October 22nd)
Washington:
- Columbia Center – Seattle, WA (can only do pink)
- Two Union Square – Seattle, WA
Light Up the Sky for Pregnancy and Infant Loss Remembrance Day on October 15th
On October 15th at 7 PM (your local time), we invite you to join families around the globe in our Light Up the Sky campaign.
Ways to participate:
- Visit a landmark lit pink and blue and share your photos.
- Light your home, porch, or workplace in pink and blue.
- Host or join an Honor Out Loud candle-lighting ceremony at 7 PM.
Together, we will create a chain of light across time zones, remembering and honoring every baby gone too soon.
Get Involved – Share, Tag, Inspire
About Chasing the Rainbows
Chasing the Rainbows is a nonprofit 501(c)(3) dedicated to raising awareness for infertility, baby loss (pregnancy and infant loss), and pregnancy after loss, while providing comfort, resources, and remembrance opportunities for families.
Many families honor their baby’s memory during October by donating to a charity that supports awareness, remembrance, and grieving families. At Chasing the Rainbows, every gift supports:
- Awareness events like Light Up the Sky and Honor Out Loud candle lighting.
- Support programs for grieving parents and siblings.
- Education and training for hospitals, healthcare providers, and communities.
Ways to Make a Difference
- Host a FUNdraiser: Organize a community event in October.
- Start an Online Fundraiser: Invite friends and family to give virtually.
- Donate in Honor of a Baby: Create a legacy of love through giving.
- Volunteer: Partner with us to spread awareness.
This October
Let’s light up the sky pink and blue for the babies gone too soon. By shining a light, sharing stories, donating in their honor, and supporting one another, we send a powerful message of love, remembrance, and hope across the world.
