Baby Loss Awareness Week — Join the Seven Day Challenge
Baby Loss Awareness Week — Join the Seven Day Challenge
October 11–17 — Honoring Every Baby Lost to Miscarriage, Stillbirth, SIDS, Ectopic Pregnancy, and Infant Death
Baby Loss Awareness Week Challenge
Baby Loss Awareness Week Challenge — October 9–15, 2026
Chasing the Rainbows · October 9–15, 2026
Baby Loss Awareness Week Challenge
Seven days. Seven actions. One community united in remembrance and hope. Click any day below, download the social media image, copy the ready-to-post caption, and share everywhere. Tag @ChasingTheRainbowsInc every day.
Share your story in a post, reel, or story to honor your baby and help others feel less alone. Your experiences bring awareness and remind families everywhere that every baby matters.
Why This Day Matters
When you share your journey you break the silence around pregnancy and infant loss. Your story reaches a parent who is suffering alone right now — and lets them know they are not the only one.
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Day 1 of the Baby Loss Awareness Week Challenge — October 9, 2026.
Share your story in a post, reel, or story to honor your baby and help others feel less alone.
Your experiences bring awareness and remind families everywhere that every baby matters.
Tag @ChasingTheRainbowsInc. Everything at Chasing the Rainbows is completely free.
Visit BabyLossAwareness.org
Share this image today.Download the graphic above, copy the caption, and post on Instagram, Facebook, X, or TikTok. Tag @ChasingTheRainbowsInc so we can share your post and amplify your voice.
Shine your lights in pink and blue to raise awareness for pregnancy and infant loss. Post your photos and tag us so we can spread love and remembrance across our community.
Why This Day Matters
Pink and blue are the colors of every baby we have loved and lost. When you light up your home in pink and blue you make the invisible visible — and you tell every bereaved family in your community that their baby is remembered.
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Day 2 of the Baby Loss Awareness Week Challenge — October 10, 2026.
Shine your lights in pink and blue to raise awareness for pregnancy and infant loss.
Light up your home, office, porch, or business. Post your photos and tag @ChasingTheRainbowsInc.
Pink and blue — the colors of every baby we have loved and lost.
BabyLossAwareness.org
Share this image today.Download the graphic above, copy the caption, and post on Instagram, Facebook, X, or TikTok. Tag @ChasingTheRainbowsInc so we can share your post and amplify your voice.
Take a photo of yourself holding a sign that says: "Hi, I'm [Name] from [State] & I'm a baby loss survivor!" Post your picture and tag us.
Why This Day Matters
Saying it out loud — I am a baby loss survivor — is one of the most powerful acts of advocacy. Every person who sees your post learns that pregnancy and infant loss is real, common, and deserves to be spoken about openly.
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Day 3 of the Baby Loss Awareness Week Challenge — October 11, 2026.
Take a photo of yourself holding a sign that says:
"Hi, I'm [Your Name] from [Your State] & I'm a baby loss survivor! #HonorOutLoud"
Post your picture and tag @ChasingTheRainbowsInc.
When you say it out loud — you break the silence for every bereaved parent still suffering in secret.
BabyLossAwareness.org
Share this image today.Download the graphic above, copy the caption, and post on Instagram, Facebook, X, or TikTok. Tag @ChasingTheRainbowsInc so we can share your post and amplify your voice.
Put on your Every Baby Loss Matters shirt or a pink and blue shirt to show your support. Post your pictures and tag us.
Why This Day Matters
When you wear pink and blue in October you start conversations. You become a walking ambassador for every bereaved family in your community. And when someone asks why — you get to tell them.
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Day 4 of the Baby Loss Awareness Week Challenge — October 12, 2026.
Put on your Every Baby Loss Matters shirt or any pink and blue shirt to show your support.
Post your photos and tag @ChasingTheRainbowsInc.
When you wear the colors you become an ambassador for every bereaved family in your community.
Shop the Every Baby Loss Matters collection at ChasingTheRainbows.org
Share this image today.Download the graphic above, copy the caption, and post on Instagram, Facebook, X, or TikTok. Tag @ChasingTheRainbowsInc so we can share your post and amplify your voice.
If you know someone navigating infertility, pregnancy loss, or infant loss — send them our way. They don't have to do this alone. We're here, and everything we offer is free.
Why This Day Matters
One in four pregnancies ends in loss. The person sitting next to you right now may be one of them. Sharing Chasing the Rainbows with one family today could change everything for them.
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Day 5 of the Baby Loss Awareness Week Challenge — October 13, 2026.
If you know someone navigating infertility, pregnancy loss, or infant loss — send them our way.
They don't have to do this alone. We're here, and everything we offer is completely free — support groups, therapy, mentorship, care packages, and more.
Share this post. Tag someone who needs it.
BabyLossAwareness.org — @ChasingTheRainbowsInc
Share this image today.Download the graphic above, copy the caption, and post on Instagram, Facebook, X, or TikTok. Tag @ChasingTheRainbowsInc so we can share your post and amplify your voice.
Create an online or in-person fundraiser, or make a donation to Chasing the Rainbows. Every contribution helps provide comfort, hope, and resources for families.
Why This Day Matters
Every dollar raised keeps all 12 programs completely free for every bereaved family. A $25 donation funds a care package. A $100 donation funds a free therapy session. A fundraiser in your community can change dozens of lives at once.
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Day 6 of the Baby Loss Awareness Week Challenge — October 14, 2026.
Create an online or in-person fundraiser — or make a donation to Chasing the Rainbows.
Every contribution helps provide comfort, hope, and free resources for families navigating infertility, miscarriage, stillbirth, infant loss, and SIDS.
$25 funds a care package. $100 funds a free therapy session. Every dollar matters.
Donate at ChasingTheRainbows.org or host your own FUNdraiser in your community.
Share this image today.Download the graphic above, copy the caption, and post on Instagram, Facebook, X, or TikTok. Tag @ChasingTheRainbowsInc so we can share your post and amplify your voice.
Join families worldwide in lighting a candle to honor your baby's memory. Join our virtual candlelighting ceremony at 7pm EST. Post your photo to keep their light shining bright.
Why This Day Matters
At 7pm every time zone lights a candle and passes the flame around the entire globe — a continuous Wave of Light that never goes out. Your candle joins millions of others. Your baby is part of that wave. They are remembered.
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Day 7 — October 15, 2026 — International Pregnancy and Infant Loss Awareness Day.
Light a candle at 7pm local time to honor your baby.
Join families worldwide in the Wave of Light — a continuous wave of candlelight that passes time zone to time zone around the entire globe for 24 hours.
Let your candle burn for one hour. Post your photo. Your baby is seen. Your baby is remembered.
Join our virtual candlelighting ceremony at 7pm EST — link in bio.
Tag @ChasingTheRainbowsInc and keep their light shining bright.
Share this image today.Download the graphic above, copy the caption, and post on Instagram, Facebook, X, or TikTok. Tag @ChasingTheRainbowsInc so we can share your post and amplify your voice.
The challenge is just the beginning. Volunteer your time, make a donation, host a FUNdraiser in your community, or become a corporate sponsor or major philanthropic partner. Every act of support keeps every program completely free.
October is Pregnancy and Infant Loss Awareness Month and every year during Baby Loss Awareness Week, Chasing the Rainbows invites families, friends, advocates, and supporters to take seven days and make some noise for every baby gone too soon. One challenge each day. One week to break the silence. One community that refuses to let a single baby be forgotten. If you know someone navigating infertility, pregnancy loss, or infant loss — send them our way. They don’t have to do this alone. We’re here, and everything we offer is free.
How to Participate in Baby Loss Awareness Week
Each day from October 9-15 has its own challenge — something you can do on social media, in your home, or in your community to raise awareness and honor every baby lost. Complete as many days as you can. Share each one with the daily hashtag and tag us at @ChasingTheRainbowsInc so we can share your post and amplify your voice. The more people who participate, the louder our message becomes — every baby loss matters.
What is Baby Loss Awareness Week
Baby Loss Awareness Week takes place this year from October 9-15th as part of Pregnancy and Infant Loss Awareness Month. It is a global observance dedicated to honoring babies lost to miscarriage, stillbirth, SIDS, ectopic pregnancy, molar pregnancy, termination for medical reasons, and infant death — and to supporting the families who carry their loss every day. Chasing the Rainbows hosts the National seven day challenge from October 9-15th building toward the October 15th international Wave of Light — the single most powerful moment of the entire month, when families around the world light a candle at 7pm in honor of their baby.
This October join landmarks and businesses across the United States in lighting up pink and blue for Pregnancy and Infant Loss Awareness Month. One in four pregnancies ends in loss — and every single one of those babies deserves to be remembered. When your building, storefront, bridge, or landmark shines pink and blue, you send a message to every grieving parent who sees it that their baby matters, their loss is seen, and they are not alone. Getting your landmark or business involved is simple. Chasing the Rainbows will promote every participating location on our website, social media, and awareness campaigns throughout October. Your light reaches farther than you know.
Every year on October 15th at 7pm families around the world light a candle in honor of their baby. The flame burns for one hour, passing time zone to time zone in a continuous wave of light that circles the entire globe — the international Wave of Light. Chasing the Rainbows hosts candlelighting ceremonies outside landmarks across the United States where baby names are read aloud and every family is surrounded by people who understand. You can also host your own Wave of Light candlelighting in your city, your neighborhood, your church, your hospital, or your home. Every candle lit is a baby remembered. Every gathering is a community that says — you are not alone, your baby mattered, and their light will never go out.
One of the most powerful things you can do this October is host a FUNdraiser for Chasing the Rainbows. Every dollar raised goes directly toward keeping our mental health programs, daily support groups, individual therapy, peer mentorship, funeral assistance, mindful movement, care packages, and podcast completely free for every family navigating pregnancy loss, infant loss, miscarriage, stillbirth, infertility, and SIDS. A FUNdraiser does not have to be complicated. It can be a dinner, a walk, a bake sale, a game night, a golf tournament, a social media fundraiser, or any event that brings your community together for a cause that touches one in four families. Chasing the Rainbows will support you every step of the way with resources, promotion, and everything you need to make your event a success. Because when you raise funds for CTR — you are not just raising money. You are making sure no grieving parent ever has to pay for the support that helps them survive the worst loss of their life.
