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Every Baby Loss Matters — National Billboard Campaign

Every Baby Loss Matters. Three words. One message. Going up on billboards across the United States this October for National Pregnancy and Infant Loss Awareness Month. Chasing the Rainbows has partnered with Lamar Advertising to put the most important message in pregnancy and infant loss awareness where no one can miss it — on highways, on city streets, and on roads across America from October 15 through October 28. If you saw our billboard and typed BabyLossAwareness.org — you are exactly where you need to be. Every baby loss matters. Yours included.

Billboards Across America for Pregnancy & Infant Loss Awareness Month

Every Baby Loss Matters — Billboard Campaign
National Campaign · Lamar Advertising · October 15–28
Every Baby Loss Matters
Billboard Campaign
Chasing the Rainbows has partnered with Lamar Advertising to place one message on billboards across the United States this October for National Pregnancy & Infant Loss Awareness Month.
National Campaign · October 15–28
Every Baby Loss Matters
Every Baby Loss Matters — National Pregnancy and Infant Loss Awareness Month — BabyLossAwareness.org
"When a child loses his parent, they are called an orphan. When a spouse loses her or his partner, they are called a widow or widower. When parents lose their child, there isn't a word to describe them."
— President Ronald Reagan · October 25, 1988 · Proclamation 5890
Every baby loss matters. Every miscarriage matters. Every stillbirth matters. Every baby lost to SIDS matters. Every ectopic pregnancy loss matters. Every infant death matters. Every loss at every stage of pregnancy matters. Every family left behind matters.
One in four pregnancies ends in loss. For too long that grief has been invisible, minimized, and suffered in silence. Not anymore. This campaign is a declaration — that every baby who was loved and lost deserves to be remembered, and every family left behind deserves support.
Running Dates
October 15 – 28, 2026
During the heart of National Pregnancy and Infant Loss Awareness Month.
Domain
BabyLossAwareness.org
Our billboard sends people here — to Chasing the Rainbows — where every program is free.
Partner
Lamar Advertising
One of the largest outdoor advertising companies in the United States, running our PSA nationally.
Our Commitment
100% Free Programs
Every family who finds us through the billboard receives completely free support — no cost, ever.
You Found Us
Did You See Our Billboard?
Welcome. You are exactly where you need to be.If you saw the Every Baby Loss Matters billboard and typed BabyLossAwareness.org — you are now on the website of Chasing the Rainbows. A national nonprofit supporting families navigating pregnancy loss, infant loss, miscarriage, stillbirth, SIDS, and infertility — completely free of charge.
Every program we offer is completely free. Every support group. Every therapy session. Every care package. Every resource. Because no family should ever have to pay for support after losing a baby.
Every Program Is Free
Daily
Support Groups
Free groups for pregnancy loss, infant loss, infertility, and pregnancy after loss — every day.
Individual
Therapy
Free sessions with licensed therapists who specialize in grief after pregnancy and infant loss.
Personal
Peer Mentorship
Free — someone who has walked this exact road and found hope on the other side.
Delivered
Care Packages
Free care packages shipped to bereaved families — no cost, no application, no strings.
When Needed
Funeral Assistance
Free, for families who need it most and have nowhere else to turn.
Always Available
Cry It Out Loud Podcast
Free — our podcast and all educational resources, available any time.
You found us for a reason. We are glad you are here.
Lamar Advertising · Nationwide
Where the Billboards Are Running
The Every Baby Loss Matters campaign is running on Lamar Advertising billboards across the United States from October 15 through October 28 — the heart of National Pregnancy and Infant Loss Awareness Month.
The billboard is up for two weeks. The message lasts forever.
If You See a Billboard Near You
Photograph it.Every image is powerful. Every photo extends the campaign's reach.
Share it on social media.Post your photo with #EveryBabyLossMatters and tag @ChasingTheRainbowsInc.
Share it with someone who needs it.Every family who finds us through the billboard receives completely free support.
Tell us where you saw it.Email info@chasingtherainbows.org with the city and location.
About Chasing the Rainbows
Who We Are
Chasing the Rainbows is a national nonprofit dedicated to pregnancy and infant loss awareness, infertility support, and maternal mental health. We serve families navigating every type of pregnancy and infant loss — miscarriage, recurrent pregnancy loss, stillbirth, SIDS, ectopic pregnancy, molar pregnancy, infant death, and infertility.
Every program is completely free — including daily support groups, individual therapy, peer mentorship, funeral assistance, care packages, mindful movement, and our Cry It Out Loud podcast. We exist because one in four pregnancies ends in loss and every single one of those families deserves to be supported.
Our Programs
Daily
Support Groups
For every type of pregnancy and infant loss — every day, always free.
Licensed
Individual Therapy
Specializing in grief after pregnancy and infant loss.
Personal
Peer Mentorship
Walk alongside someone who truly understands.
Shipped Free
Care Packages
Delivered to bereaved families with love and no cost.
When Needed
Funeral Assistance
For families who have nowhere else to turn.
Always On
Podcast & Resources
Cry It Out Loud — available any time, completely free.
You Are Not Alone
Are You a Family Navigating Loss or Infertility?
If you or someone you love is navigating infertility, miscarriage, pregnancy loss, stillbirth, SIDS, or infant death — you do not have to do this alone. Everything at Chasing the Rainbows is completely free.
How to Get Started
01
Join a daily support group
Connect every day with bereaved parents who truly understand — free, always.
02
Access individual therapy
Work with a licensed therapist who specializes in pregnancy and infant loss grief — completely free.
03
Connect with a peer mentor
Walk alongside someone who has survived this road and found hope.
04
Receive a care package
Shipped to your door — free, no application required, no strings.
05
Access all 12 programs
Mindful movement, funeral assistance, podcast, private communities — all free.
Your baby is not forgotten. Your loss matters more than words can say.
Spread Baby Loss Awareness
Share the Message
Every time you share the Every Baby Loss Matters campaign you reach a family who needs to know they are not alone. Copy any caption below and share it on Facebook, Instagram, X, TikTok, text, or email.
Billboard Caption
Reagan Quote Caption
Keep Every Program Free
Support the Campaign
The Every Baby Loss Matters billboard campaign is made possible by donors who believe every family deserves to be seen and supported after loss. Chasing the Rainbows keeps every program completely free — and that is only possible because of people like you.
Three Ways to Help
01
Make a Donation
Every dollar keeps all 12 programs free for every bereaved family. No family ever pays.
02
Host a Fundraising Event
A walk, dinner, bake sale, golf tournament, or social media fundraiser in your community. We support you every step.
03
Share a Family's Way to Free Support
Know a family navigating loss? Share ChasingTheRainbows.org — all 12 programs are free.
The billboard is up for two weeks. Your impact lasts forever.

Every Baby Loss Matters. Three words. One message. Going up on billboards across the United States this October for National Pregnancy & Infant Loss Awareness Month from October 15 through 28. If you saw our billboard and typed BabyLossAwareness.org you are exactly where you need to be.

One in four pregnancies ends in loss. One in six are living with infertility. Every infertility diagnosis, every miscarriage, every stillbirth, every baby lost to SIDS, every ectopic pregnancy loss, every infant death — every loss at every stage matters.

For too long that grief has been invisible, minimized, and suffered in silence. Chasing the Rainbows and Lamar Advertising are putting that message where no one can miss it — on highways and city streets across America.

Because every baby who was loved and lost deserves to be remembered. And every family left behind deserves support.

Every baby loss matters. Yours included.

The Message | Every Baby Loss Matters

Every baby loss matters. Every miscarriage matters. Every stillbirth matters. Every baby lost to SIDS matters. Every ectopic pregnancy loss matters. Every infant death matters. Every loss at every stage of pregnancy matters. Every family left behind matters.

One in four pregnancies ends in loss. And for too long that loss has been invisible, minimized, and suffered in silence. Not anymore. Every Baby Loss Matters is not just a campaign. It is a declaration — that every single baby who was loved and lost deserves to be remembered, and every single family who lost them deserves support. That is why we put it on a billboard. So no one can look away.

Did you see our billboard?

If you saw the Every Baby Loss Matters billboard and typed BabyLossAwareness.org into your phone — welcome. You are now on the website of Chasing the Rainbows — a national nonprofit that has been supporting families navigating pregnancy loss, infant loss, miscarriage, stillbirth, SIDS, and infertility completely free of charge.

Every program we offer is free. Every support group is free. Every therapy session is free. Every care package is free. Every resource is free. Because no family should ever have to pay for the support they need after losing a baby.

You found us for a reason. We are glad you are here.

Where are the Billboards Running October 15-28 2026?

The Every Baby Loss Matters billboard campaign is running on Lamar Advertising billboards across the United States from October 15 through October 28 — the heart of National Pregnancy and Infant Loss Awareness Month.

If you see a billboard near you — photograph it. Share it on social media. Tag us @ChasingTheRainbowsInc. Every share reaches another family who needs to know they are not alone.

The billboard is up for two weeks. The message lasts forever.

Baby Loss Awareness - Who are We?

Chasing the Rainbows is a national nonprofit dedicated to pregnancy and infant loss awareness, infertility support, and maternal mental health. We serve families navigating every type of pregnancy and infant loss — miscarriage, recurrent pregnancy loss, stillbirth, SIDS, ectopic pregnancy, molar pregnancy, infant death, and the heartbreak of infertility.

Every program we offer is completely free — including daily support groups, individual therapy, peer mentorship, funeral assistance, care packages, mindful movement, and our podcast.

We exist because one in four pregnancies ends in loss and every single one of those families deserves to be supported. Every baby loss matters. Every family matters.

Are you a family Navigating Baby Loss?
Infertility, Pregnancy or Infant Loss?

If you or someone you love is navigating infertility, miscarriage, pregnancy loss, stillbirth, SIDS, or infant death — you do not have to do this alone. Chasing the Rainbows is here and everything we offer is completely free.

Join a daily support group. Connect with a peer mentor who has walked this road. Access free therapy. Receive a care package. Whatever you need — we are here.

Reach out today at ChasingTheRainbows.org or email us at info@chasingtherainbows.org.

You are not alone. Your baby is not forgotten. And your loss matters more than words can say.

Help us Spread Baby Loss Awareness - Share the Message

Every time you share the Every Baby Loss Matters billboard campaign you reach a family who needs to know they are not alone. Copy the caption below and share it everywhere — Facebook, Instagram, X, TikTok, text messages, emails.

The billboard may be up for two weeks but the message lasts forever. Help us make sure every family who needs it finds Chasing the Rainbows.

Billboards across America are saying it this October — Every Baby Loss Matters. @ChasingTheRainbowsInc is running a national billboard campaign for Pregnancy and Infant Loss Awareness Month October 15–28. 1 in 4 pregnancies ends in loss. Every miscarriage matters. Every stillbirth matters. Every baby matters. Visit BabyLossAwareness.org.
#EveryBabyLossMatters #BabyLossAwareness #PregnancyAndInfantLossAwareness #ChasingTheRainbows

Support the Campaign to keep all our 12 programs free

The Every Baby Loss Matters billboard campaign is made possible by the generosity of donors and supporters who believe every family deserves to be seen and supported after loss.

Chasing the Rainbows keeps every program completely free — and that is only possible because of people like you. If this campaign moves you, if you believe every baby loss matters — donate today.

Your gift directly funds free support groups, therapy, mentorship, funeral assistance, and care packages for families across the United States navigating pregnancy loss, infant death, and infertility.

The billboard is up for two weeks. Your impact lasts forever.