Every October, Chasing the Rainbows leads the nation in honoring every baby gone too soon during Pregnancy and Infant Loss Awareness Month. This October we are proud to announce our most powerful and far reaching awareness campaign in our history — the Every Baby Loss Matters national campaign, uniting communities, landmarks, healthcare systems and families across all 50 states in breaking the silence on pregnancy and infant loss once and for all.

Because infertility is baby loss. Miscarriage is baby loss. Chemical pregnancy is baby loss. Ectopic pregnancy is baby loss. Stillbirth is baby loss. Infant loss is baby loss. NICU loss is baby loss. Every single one counts. Every single baby mattered. Every single family deserves support.

Pregnancy and infant loss affects 1 in 4 families yet remains one of the most misunderstood and isolating grief experiences in America. Women are dismissed. Losses are minimized. Families leave hospitals and fertility clinics with empty arms and nowhere to turn. Chasing the Rainbows exists to change that — providing 12 completely free support services to families across all 50 states because no grieving family should ever face a price tag on healing.

In 2025 Chasing the Rainbows supported 10,738 families. In 2026 we have already reached 16,289 families and the year is not yet complete. Our Medical Director is the Director of Maternal Fetal Medicine at Johns Hopkins Hospital and our Medical Advisory Council includes leading experts from UCLA, NYU, Columbia University, Johns Hopkins and beyond — united behind our mission because they see every day what happens when bereaved families are left without support.

Lamar Advertising, one of the largest outdoor advertising companies in the United States, has generously donated a national PSA billboard campaign for Chasing the Rainbows running throughout October. Billboards across the country are carrying one clear and powerful message to every community they reach.

Infertility is baby loss.
Miscarriage is baby loss.
Chemical pregnancy is baby loss.
Ectopic pregnancy is baby loss.
Stillbirth is baby loss.
Infant loss is baby loss.
NICU loss is baby loss.
Every Baby Loss Matters.

For a grieving family who has never seen their loss acknowledged publicly, seeing it on a billboard is an act of profound validation. We are bringing that validation to communities across America this October and we are so grateful to Lamar Advertising for making it possible.

On October 15th — Pregnancy and Infant Loss Remembrance Day — over 400 iconic landmarks across all 50 states will illuminate in pink and blue in honor of every baby gone too soon. State capitols, NFL stadiums, iconic bridges, city halls, hospitals and beloved community landmarks from coast to coast will glow pink and blue as a powerful public statement of solidarity with every family who has experienced pregnancy or infant loss.

Through our Every Baby Loss Matters: Honor Them Out Loud campaign, Chasing the Rainbows is proud to recognize every landmark, hospital, city and community joining us in raising awareness and honoring every baby gone too soon. These pink and blue light-ups serve as visible reminders that pregnancy and infant loss matters, that grieving parents are not alone and that every baby deserves to be remembered.

We invite you to find a landmark near you, visit it on October 15th, take a photo and share it with us tagging @chasingtherainbowsinc and using the hashtag #EveryBabyLossMatters. Your photos become part of a national mosaic of remembrance that honors every baby across all 50 states.

Throughout Baby Loss Awareness Week leading up to October 15th Chasing the Rainbows is leading national social media challenges inviting families, healthcare providers and communities to share their stories, speak their babies' names and break the silence on losses that are too often carried alone. Every story shared, every name spoken and every post created is an act of courage that reminds other bereaved families they are not invisible and they are not alone.

We invite every family, every advocate and every community member to join our Baby Loss Awareness Week challenges on social media. Follow us at @chasingtherainbowsinc for daily prompts, challenges and ways to participate throughout the week.

On October 15th at 7:00 PM local time Chasing the Rainbows will host both in person and virtual candlelight ceremonies across the country as part of the global Wave of Light. At 7:00 PM in every time zone millions of people around the world will light a candle and let it burn for one hour in memory of every baby lost to pregnancy and infant loss. As candles flicker in windows across America and iconic landmarks glow pink and blue overhead the world will pause together to say — we remember. We see you. These babies mattered.

We invite every family in America to light a candle at 7:00 PM on October 15th. Post your photo, tag us at @chasingtherainbowsinc and use the hashtag #WaveOfLight. Join us virtually at pregnancyandinfantlossawareness.org for our national virtual candlelight ceremony.

On October 10th Chasing the Rainbows hosts After the Rain — a charity benefit gala at Crest Hollow Country Club in Woodbury, Long Island, New York from 11:00 AM to 3:00 PM. The event features nationally recognized reproductive endocrinologist and bestselling author Dr. Lucky Sekhon as keynote speaker, plus an exclusive book signing of her acclaimed book The Lucky Egg. Additional remarks will be provided by RMA of Long Island. The afternoon also features a silent auction, DJ entertainment and an intimate community experience honoring every family affected by infertility, pregnancy loss and infant loss.

Tickets are available now at chasingtherainbows.org. Every ticket purchased directly funds our free support services for grieving families across all 50 states.

On October 17th Chasing the Rainbows hosts A Chance Worth Taking Masquerade Gala in Philadelphia, Pennsylvania — the culminating celebration of October Pregnancy and Infant Loss Awareness Month. This elegant black tie optional masquerade evening brings together 400 guests including bereaved families, physicians, nurses, healthcare providers, corporate executives and community advocates for a night of remembrance, awareness and hope.

The masquerade theme is deeply intentional. Every bereaved parent knows the feeling of putting on a mask to face the world, smiling through daily life while carrying an invisible grief that few around them truly understand. Tonight guests arrive not to hide their grief but to celebrate their survival, honor their babies and stand together in a community that finally understands. Tickets and information are available at pregnancyandinfantlossawareness.org.

Everything Chasing the Rainbows provides is completely free because no grieving family should ever face a price tag on healing. Here is what is available to every family across all 50 states right now.

Daily Virtual Support Groups — open every single day of the year because grief does not wait for office hours and neither do we.

In Person Support Groups — creating sacred local space where parents can speak their babies' names out loud and be held by a community that truly understands.

Peer Mentorship — pairing newly bereaved families one on one with trained mentors who have walked this exact road and survived it.

Trauma Therapy — connecting families with licensed therapists who specialize in pregnancy and infant loss grief.

Online Community — available 24 hours a day seven days a week so no one ever has to be alone at 3 o'clock in the morning with their grief.

Yoga and Meditation — trauma-informed movement and mindfulness programming helping families reconnect with their bodies after loss.

Care Packages and Guided Journals — delivered directly to families leaving the hospital with empty arms.

Funeral Assistance — helping families say goodbye to their babies with dignity, compassion and without financial burden.

Cry It Out Loud Podcast — giving voice to stories the world has told these families to keep quiet.

Support System Resources — a comprehensive library of vetted tools, referrals and guidance for every stage of the grief journey.

Community Events and Outreach — bringing families together in remembrance, awareness and hope throughout the year.

CME Accreditation — training the doctors, nurses and hospital staff who stand at the bedside of these families every single day.

Access all of our free services right now at chasingtherainbows.org.

You do not have to have experienced pregnancy or infant loss to stand with the families who have. Here is how every person reading this can be part of the national movement Chasing the Rainbows is building this October.

If you are a bereaved family — you are not alone. Our free support services are available to you right now at chasingtherainbows.org. We are here every single day of the year and everything we offer costs you nothing.

If you are a healthcare provider — join our CME Accreditation program and learn how to provide the compassionate, trauma-informed care that bereaved families deserve at the bedside. Visit pregnancyandinfantlossawareness.org to learn more.

If you are an employer or HR professional — pregnancy and infant loss affects your workforce. 1 in 4 of your employees has experienced this loss. Connect your team to Chasing the Rainbows and create a workplace culture that acknowledges and supports bereaved families.

If you are a community member — light a candle at 7:00 PM on October 15th. Share this article. Follow us at @chasingtherainbowsinc. Visit babylossawareness.org to find landmark lightings near you. And tell every person you know that free support exists for families navigating these losses.

If you want to support our mission financially — visit pregnancyandinfantlossawareness.org to donate. Every dollar funds free trauma therapy, peer mentorship, care packages and grief support for families who need it most.

We are incredibly grateful to every family, advocate, healthcare provider, landmark, city, hospital, organization, sponsor and community member who is standing with Chasing the Rainbows this October. Together we are honoring babies gone too soon, supporting grieving families and ensuring that no parent ever walks alone.

Because infertility is baby loss. Miscarriage is baby loss. Chemical pregnancy is baby loss. Ectopic pregnancy is baby loss. Stillbirth is baby loss. Infant loss is baby loss. NICU loss is baby loss.

Every single one counts.
Every single baby mattered.
Every single family deserves support.

pregnancyandinfantlossawareness.org | babylossawareness.org | chasingtherainbows.org