This October something extraordinary is happening across America. More than 140 landmarks, bridges, buildings, and public spaces are turning pink and blue. Candlelight is spreading from coast to coast. Billboards in cities nationwide are declaring that every baby loss matters. And Chasing the Rainbows, a national 501c3 nonprofit organization, is calling on healthcare providers, clinicians, families, and communities across the country to help spread a message that America has long needed to say louder: every baby loss matters.

Miscarriage is baby loss. Chemical pregnancy is baby loss. Ectopic pregnancy is baby loss. Embryo transfer failure is baby loss. Stillbirth is baby loss. Infant loss is baby loss. Infertility, the monthly cycle of hope and grief that millions of families endure, is baby loss. And every single family living through any one of these experiences deserves free, accessible, and comprehensive mental health and grief support from the moment their loss begins.

Chasing the Rainbows was founded on that belief. And this October the organization is running its most expansive national campaign to date, reaching one million families a year across all 50 states, completely free.

THE MATERNAL MENTAL HEALTH CRISIS BEHIND THE STATISTICS

Pregnancy and infant loss is one of the most common and most undertreated mental health crises in American medicine. One in four pregnancies ends in loss. One in six couples faces infertility. Twenty-one thousand families experience stillbirth every year. Twenty-four thousand experience infant loss. Fifteen million people undergo fertility treatments annually.

The mental health consequences are severe and well documented. Families who experience perinatal loss face significantly elevated rates of depression, anxiety, post-traumatic stress disorder, and prolonged grief disorder. Infertility carries its own relentless psychological toll, a grief that has no public ritual, no bereavement leave, and no universal language in clinical settings. Embryo transfer failure, chemical pregnancy, ectopic pregnancy, and early miscarriage are routinely minimized in clinical encounters despite carrying the same emotional weight as later losses for the families who live through them.

The gap between the prevalence of these experiences and the availability of free, accessible mental health support for them is one of the most significant unaddressed crises in maternal and perinatal care. Most families leave the hospital or the fertility clinic with a pamphlet, a follow-up appointment, and no connection to peer support, trauma therapy, or community. Chasing the Rainbows was built to close that gap, permanently, nationally, and at no cost to any family.

AMERICA LIGHTS UP PINK AND BLUE

Last year the Empire State Building turned pink and blue. The Helmsley Building glowed in honor of babies loved and lost. Niagara Falls, one of the most iconic natural wonders in the world, was illuminated pink and blue for Pregnancy and Infant Loss Awareness Month for the first time. Hopkins Dome lit up. M and T Stadium joined the campaign. Dozens more landmarks across the country followed.

This October the reach is expanding further. Beginning October 1st and culminating on October 15th, the International Day of Pregnancy and Infant Loss Remembrance, more than 140 landmarks, bridges, buildings, and public spaces across all 50 states will illuminate pink and blue in honor of every baby lost and every family still carrying that loss.

Each lighting is a visible declaration to every grieving family watching from their window that they are not invisible. That their baby mattered. That someone is fighting for them.

If you would like to nominate a landmark or building in your city to be part of this year's campaign visit chasingtherainbows.org to learn more.

WAVE OF LIGHT: OCTOBER 15TH

On the evening of October 15th, the International Day of Pregnancy and Infant Loss Remembrance, families across all 50 states are invited to participate in the Wave of Light. At 7pm local time, light a candle in honor of the babies loved and lost and let it burn for one hour. The wave travels from coast to coast as time zone by time zone families join together in grief and in community.

Chasing the Rainbows is hosting candlelight vigils in communities nationwide on October 15th. These are gatherings where loss families, partners, healthcare providers, and advocates come together in person to honor every baby and every family. Visit chasingtherainbows.org for vigil locations near you.

If there is no vigil in your city you can host one. Chasing the Rainbows will support you. Reach out at info@chasingtherainbows.org.

EVERY BABY LOSS MATTERS: THE NATIONAL BILLBOARD CAMPAIGN

Throughout October, billboards across the country are carrying a message that every form of reproductive loss deserves recognition and support. The Every Baby Loss Matters national outdoor and digital billboard campaign affirms that miscarriage, chemical pregnancy, ectopic pregnancy, embryo transfer failure, stillbirth, and infant loss are all legitimate grief experiences. Every one of them. No loss is too early. No grief is too small. Every baby loss matters.

If you see a billboard in your city share it on social media and tag Chasing the Rainbows. Every share reaches another family who needs to know free support exists.

BABY LOSS AWARENESS WEEK CHALLENGES

Baby Loss Awareness Week runs during October and Chasing the Rainbows is inviting families, healthcare providers, and advocates to participate in community challenges that spread awareness, share stories, and connect grieving families to free support. Follow Chasing the Rainbows on social media and visit chasingtherainbows.org for challenge details and how to participate.

AN EVENING BEHIND THE MASK: OCTOBER 17TH

On October 17th, Chasing the Rainbows hosts An Evening Behind the Mask, an elegant national masquerade gala bringing together families, community leaders, healthcare providers, corporate sponsors, and advocates to raise the funds that keep every single program free for every family in every state.

The masquerade theme speaks to something the loss community understands deeply. So many grieving families have learned to wear a mask in public, to hold themselves together while quietly falling apart. This evening is an invitation to take the mask off. To be seen. To be held by a community that understands. And to ensure that the next family who leaves the hospital with empty arms finds something extraordinary waiting for them.

Tickets and sponsorship opportunities are available at chasingtherainbows.org.

TWELVE FREE PROGRAMS. ALL 50 STATES. EVERY TYPE OF LOSS.

Chasing the Rainbows provides twelve comprehensive programs free of charge to every family experiencing any form of pregnancy loss, infant loss, or infertility in all 50 states. Healthcare providers are encouraged to refer patients directly to chasingtherainbows.org at any point in their care.

Daily Virtual Support Groups: Peer-facilitated groups meeting every single day of the year, available to any family in any state at any time, no registration required.

In-Person Support Groups: Community gatherings across all 50 states for families who need face-to-face connection and community.

Peer Mentorship: One-on-one matching with a trained peer mentor who has personally experienced a similar loss and understands what clinical language cannot always reach.

Trauma Therapy: Connection to licensed therapists specializing in perinatal grief, birth trauma, and infertility-related mental health disorders at no cost to the family.

Online Community: A private, moderated digital community available 24 hours a day, 7 days a week, for families at any stage of their grief journey.

Yoga and Meditation: Trauma-informed somatic movement and mindfulness programming specifically designed for the physiological and psychological needs of grieving families.

Care Packages and Guided Journals: Tangible comfort and therapeutic reflection tools shipped directly to families in all 50 states following their loss.

Funeral Assistance: Financial support ensuring that no family is denied the opportunity to memorialize their baby with dignity regardless of financial circumstance.

Cry it Out Loud Podcast: Original programming where families find validation, community, and clinical insight through honest conversations about pregnancy loss, infant loss, and infertility.

Support System Resources: Evidence-informed guides for families, partners, grandparents, and the healthcare providers who serve them.

Community Events and Outreach: Visibility, advocacy, and community connection through national and local events including the October landmark lighting campaign.

CME Accreditation: Continuing medical education programming training physicians, nurses, midwives, hospital social workers, and allied health professionals to better recognize and support patients experiencing perinatal loss and infertility grief.

WHAT EVERY BABY LOSS MEANS CLINICALLY

Chasing the Rainbows asks healthcare providers and medical advisory council members to help patients and colleagues understand that the full spectrum of reproductive loss carries legitimate and significant mental health implications that deserve clinical recognition and referral.

A chemical pregnancy is a loss. The family who experienced it is grieving even if their provider does not use that language.

A failed embryo transfer is a loss. The couple sitting in the clinic after that call has just experienced a grief event that may require mental health support.

An ectopic pregnancy is a loss. It is also often a traumatic medical emergency, and the combination of physical trauma and grief requires specialized perinatal mental health support that most families never receive.

An early miscarriage dismissed as a common occurrence is still a loss. The research is clear that gestational age does not predict grief intensity. Providers who communicate this to patients change the trajectory of their healing.

Infertility itself is a cumulative grief experience. Each failed cycle, each negative test, each treatment that does not result in a living baby is a loss. The mental health burden of infertility is equivalent to that of other serious chronic conditions and should be treated accordingly.

Chasing the Rainbows is equipped to support families through all of these experiences. Every program is available from the first loss through pregnancy after loss and everything in between.

FOR EVERY FAMILY READING THIS

If you have experienced any form of pregnancy loss or infertility, this organization exists for you. You do not need to explain your loss or justify your grief. You do not need to be at a certain stage of healing. You do not need to have experienced a loss that the world recognizes as significant.

Every baby loss matters and free support is waiting for you right now.

Visit chasingtherainbows.org. Join a support group today. No registration. No cost. No waiting list.

FOR EVERY HEALTHCARE PROVIDER READING THIS

You are on the front lines of this crisis every single day. You see the patients who leave your office after a loss with nowhere to go. You see the couples who have been through five failed transfers and are carrying a grief that no one around them understands. You see the mothers who leave the hospital after a stillbirth with a memory box and no referral to a grief counselor.

Chasing the Rainbows is the referral. Share this resource with your patients, post it on your platforms, and help us reach the families who need to know that free, comprehensive, daily support exists for them. No matter what kind of loss they have experienced. No matter what state they live in. No matter when they need it.

Every baby loss matters. Every family deserves support. And with your help this October, more of them will find it.

ABOUT CHASING THE RAINBOWS

Chasing the Rainbows is a national 501c3 nonprofit organization dedicated to ensuring that no one walks through infertility, pregnancy loss, or infant loss alone. Founded by CEO Bernice Quesenberry after the loss of her daughter in 2021, the organization provides twelve comprehensive and completely free maternal mental health and grief support programs to families in all 50 states.

From daily virtual support groups and trauma therapy to care packages, funeral assistance, peer mentorship, and CME accreditation for healthcare providers, Chasing the Rainbows meets families at every stage of their loss journey, from chemical pregnancy and embryo transfer failure through miscarriage, ectopic pregnancy, stillbirth, infant loss, and pregnancy after loss.

Every program is free. Every family is served. Every state is covered. Every baby loss matters.

chasingtherainbows.org  |  info@chasingtherainbows.org