Throughout the month of October homes, landmarks, neighborhoods, and businesses across the nation are invited to Light It Up Pink and Blue in honor of Pregnancy and Infant Loss Awareness Month. October is widely recognized for both infant loss and breast cancer awareness, and this is a beautiful way to raise visibility for grieving families. Show your support by lighting your porch, office, storefront, or school in pink and blue. Use our free marketing materials below to inspire your community and help others feel seen, supported, and remembered. Let’s paint the town in love, light, and remembrance.
Join us this October 15th for the Honor Out Loud Candlelighting Ceremony in your town at 7:00 PM local time, as we unite across the country on Pregnancy and Infant Loss Remembrance Day. Whether you’ve experienced miscarriage, stillbirth, neonatal loss, or infertility, you are not alone. This deeply meaningful event offers families the chance to speak their baby's name, light a candle in their honor, and stand in community with others who understand the pain of losing a child too soon. If your town doesn’t have a ceremony yet, consider hosting one in honor of your baby or in support of someone you love. Together, we will break the silence and honor every tiny life that left a huge mark.
On October 18th, join us for our 3rd Annual Chasing the Rainbows Gala at the Out Door Country Club of York—a powerful evening of remembrance, hope, and giving. This special event raises crucial funds for our free, trauma-informed, daily emotional support services that reach families nationwide. From support groups and therapy to mentorship and mindfulness tools, your support makes healing possible. Reserve your ticket or become a sponsor today to stand with thousands of loss parents and help bring light to even the darkest grief.
Help Us Light Up All 50 States for Baby Loss Awareness Month This October
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Every October, we remember the babies who should be here—but aren’t. Whether due to miscarriage, stillbirth, neonatal loss, termination for medical reasons, SIDS, or infertility—1 in 4 families will experience the heartbreaking loss of a baby. This October, join Chasing the Rainbows in our mission to turn grief into light during Pregnancy and Infant Loss Awareness Month.
Our goal: Light up all 50 states in pink and blue to honor every baby gone too soon and every parent navigating life after loss. From homes and neighborhoods to city halls, schools, hospitals, and small businesses—we invite you to help us spread awareness and compassion nationwide.
How to Get Involved:
đź’ˇIlluminate your home or business in pink and blue during October
đź’ˇAsk local landmarks, city councils, or buildings to join the campaign
đź’ˇShare our message and free awareness materials on social media #HonorOutLoud #UnitingLossParents
đź’ˇHost a FUN-Raising Event in Honor of Your Baby Gone Too Soon
đź’ˇEncourage your community to host a candlelight ceremony on October 15th for Pregnancy and Infant Loss Remembrance Day
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Together, we can break the silence, honor our babies out loud, and make sure no grieving family feels alone. Let’s shine a light across America—one building, one home, one heart at a time.
#HonorOutLoud #UnitingLossParents #BabyLossAwareness #ChasingTheRainbows
Download Official Baby Loss Awareness Month Marketing Materials & Help Us Light the Nation Pink and Blue
Ready to raise awareness and honor every baby gone too soon? Download our free, official Baby Loss Awareness Month marketing materials here and help us turn the nation pink and blue this October. Whether you’re hosting a candlelighting, advocating in your city, or simply changing a light at home, your voice matters. We’ve created easy-to-use flyers, social media graphics, window signs, and outreach templates to support your efforts.
Here are ideas on who to ask to light up in pink and blue? Start local.
Approach your City Hall, bridges, stadiums, convention centers, botanical gardens, amusement parks, or local parks. Ask schools, funeral homes, local hospitals, IVF clinics, and OB-GYN offices to join the campaign. Even a simple porch light can send a powerful message—1 in 4 families experience pregnancy or infant loss. Let’s show them they’re not alone.
🕯️ Download. Share. Shine. Together, we can light up all 50 states in remembrance and solidarity.
Let's LIGHT UP THE ENTIRE SKY in all 50 states uniting loss parents! Show your support during National Baby Loss Month by hosting an event. Whether it is a local event in your area or an awareness event happening online, let us know!
Hosting a Bursting Bubble 5K Walk & Run in your hometown is a powerful way to support grieving parents who are living through one of the most challenging experiences imaginable. By organizing this event, you help raise awareness about the emotional and physical struggles of loss parents, while providing them with the resources and community support they desperately need. Whether you’re looking to honor a loved one, bring your community together, or raise funds for vital services, this event is a meaningful way to make a difference. Interested in bringing the Bursting Bubble 5K Walk & Run to your area? Email us at info@chasingtherainbows.org to learn how you can get involved and support families in need.
Host an unforgettable “A Chance Worth Taking” Masquerade Gala in your hometown with Chasing the Rainbows 501c3 NPO and help provide critical support to families facing some of life’s hardest moments. This elegant event features a masquerade theme, a plated dinner, live entertainment, and both silent and live auctions with exciting items. By hosting this Gala, you’ll directly impact families affected by traumatic loss, offering them access to peer support groups, mentorship, and professional resources to navigate their grief.
Whether you choose to personally host or have your company support this important event, you’ll be creating an opportunity to bring your community together to celebrate life, raise essential funds, and ensure that grieving families have the care and connection they need. Join us in making a lasting impact—together, we can help those in need find hope and healing.
If you’re searching for support after miscarriage, stillbirth, infant loss, infertility, or pregnancy after loss, you are not alone—and you’ve just found your people. I’m Bernice Quesenberry, and this is more than a nonprofit—this is my heart, built out of a mother’s deepest heartbreak.
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Our journey has included years of secondary infertility, early pregnancy loss, and, on March 16, 2021, the sudden and devastating death of our daughter, Brooke, at just 5½ weeks old. One day, we were holding her in our arms. The next, we were forced to return to a life that no longer made sense.
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I searched everywhere for help, but nothing existed that offered daily support, or a place to be seen, heard, and held in the middle of the grief. We were overwhelmed with scattered resources—some irrelevant, others unresponsive. It felt like we were grieving in silence. And I knew: no one should have to go through this alone.
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So, I built what I needed most: A daily lifeline for survivors navigating the unbearable.
We are here from the moment your world falls apart, through every wave of grief, and into the long road of healing—however that looks for you.
This is for the parents who’ve buried dreams, cradled urns, sat through silent ultrasounds, and carried love with no heartbeat.
This is for you. This is for your baby.Â
Let’s LIFE & HONOR OUR BABIES OUT LOUD TOGETHER, survivors. 💛
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— Bernice Quesenberry, Founder
#UnitingLossParents #HonorOutLoudÂ
This organization was made to be virtually accessible to any person needing our services throughout the U.S.A. We are using a virtual platform for our support groups. It makes it easier on the person needing to attend the group and convenience for when they return to work or everyday life.