October — National Pregnancy & Infant Loss Awareness Month
National Pregnancy & Infant Loss Awareness Month
October Every Baby Loss Matters
Every October Chasing the Rainbows leads national billboard campaigns, candlelighting ceremonies, landmark illuminations, galas, and community challenges to honor every baby lost and every family left behind.
1 in 4pregnancies end in loss
Oct 15Wave of Light · 7pm
Oct 9–15Baby Loss Awareness Week
100%free programs always
National Campaign · October 15–28
Every Baby Loss Matters Billboard Campaign
Chasing the Rainbows has partnered with Lamar Advertising to place one message on billboards across the United States this October — Every Baby Loss Matters. On highways and city streets from coast to coast.
"When a child loses his parent, they are called an orphan. When a spouse loses her or his partner, they are called a widow or widower. When parents lose their child, there isn't a word to describe them."
— President Ronald Reagan · October 25, 1988 · Proclamation 5890
Running Dates
October 15 – 28, 2026
Lamar Advertising PSA during the heart of National Pregnancy and Infant Loss Awareness Month.
Domain
BabyLossAwareness.org
Our billboard sends people here — to Chasing the Rainbows — where every program is free.
Partner
Lamar Advertising
One of the largest outdoor advertising companies in the US, running our PSA nationally.
Our Commitment
100% Free Programs
Every family who finds us through the billboard receives completely free support — no cost, ever.
If you saw our billboard and typed BabyLossAwareness.org — you are exactly where you need to be.Every program at Chasing the Rainbows is completely free — support groups, therapy, mentorship, funeral assistance, and care packages. You do not have to do this alone.
Every October landmarks across the United States and around the world illuminate in pink and blue — the colors of pregnancy and infant loss awareness — to honor every baby lost and every family left behind.
Niagara Falls goes pink and blue every October for Pregnancy and Infant Loss Awareness Month — one of the most powerful and recognizable illuminations in the world for our cause.
Iconic
Niagara Falls
Illuminated in pink and blue — one of the most shared landmarks for pregnancy loss awareness globally.
Across the Nation
State Capitals
State capitol buildings across the US lighting up in pink and blue throughout October.
Nationwide
Bridges & Monuments
Bridges, monuments, stadiums, and buildings joining the illumination across the country.
Get Your Landmark Involved
01
Nominate a landmark in your city
Email info@chasingtherainbows.org with the landmark name, city, and contact for the organization that manages it.
02
We coordinate the pink and blue illumination
Chasing the Rainbows reaches out to the landmark and coordinates the lighting for October.
03
Photograph it and share everywhere
When the landmark lights up — photograph it, share on social media, and tag @ChasingTheRainbowsInc.
Chasing the Rainbows hosts two signature annual events this October — one in York, Pennsylvania and one on Long Island, New York — bringing together bereaved families, supporters, sponsors, and communities to raise funds and honor every baby lost.
York, Pennsylvania
A Chance Worth Taking National Masquerade Gala
Date
October 17, 2026 · 5:00 PM – 10:00 PM
Venue
The Outdoor Country Club · 1157 Detwiler Drive · York, PA 17404
Format
Black tie masquerade · Live band · Plated gourmet dinner · Live & silent auctions
Proceeds
Fund free support groups, therapy, funeral assistance, and care packages
Contact
info@chasingtherainbows.org for tickets, sponsorships, and auction items
Host Your Own FUNdraiserYou do not have to wait for one of our events. Host a walk, dinner, bake sale, golf tournament, or social media fundraiser in your own community. Chasing the Rainbows will support you every step of the way.
Wave of Light — Candlelighting & Baby Remembrance Day
Every year on October 15th at 7pm families around the world light a candle to honor their baby. The flame passes time zone to time zone in a continuous Wave of Light that circles the entire globe.
Light your candle at 7pm local time on October 15th and let it burn for one hour.Your baby is remembered. You are not alone.
Global
24-Hour Wave
Observed in every time zone — a continuous wave of candlelight that circles the entire globe for 24 hours.
Live Ceremonies
Landmark Candlelightings
Chasing the Rainbows hosts live ceremonies outside landmarks across the US — baby names read aloud.
Honor Your Baby
Submit a Name
Submit your baby's name to be read aloud at our landmark candlelighting ceremonies.
In Your Community
Host Your Own
Host a Wave of Light candlelighting in your city, hospital, church, or community.
How to Participate
01
Light a candle at 7pm on October 15th
At home, outside, at a landmark, with friends, or alone. There is no wrong way to participate.
02
Let it burn for one hour
Your hour of light joins the global wave passing time zone to time zone around the entire world.
03
Post your candle photo on social media
Use #WaveofLight and tag @ChasingTheRainbowsInc — we will share your post and your baby's light.
04
Submit your baby's name
Have your baby's name read aloud at our live landmark ceremonies. Every name will be honored.
Every day October 9 through 15 Chasing the Rainbows leads the Baby Loss Awareness Week Challenge — one action, one hashtag, one community united in remembrance and hope. Join us every day.
Post on social media every day October 9–15. Use the daily hashtag. Tag @ChasingTheRainbowsInc.Together we make baby loss visible. Together we make sure every family knows they are not alone.
Day 1
October 9
#EveryJourneyMatters
Share your journey in a post, reel, or story to honor your baby and help others feel less alone.
Day 2
October 10
#LightUpTheSky
Shine your lights in pink and blue to raise awareness for pregnancy and infant loss.
Day 3
October 11
#HonorOutLoud
Take a photo holding a sign: "Hi, I'm [Name] from [State] and I'm a baby loss survivor. #HonorOutLoud"
Day 4
October 12
#EveryBabyLossMatters
Put on your Every Baby Loss Matters shirt or a pink and blue shirt to show your support.
Day 5
October 13
#EveryLossMatters
If you know someone navigating infertility, pregnancy loss, or infant loss — send them our way. Everything is free.
Day 6
October 14
#UnitingLossParents
Create an online or in-person fundraiser, or donate to Chasing the Rainbows. Every contribution helps.
Day 7 — Wave of Light
October 15 · International Pregnancy & Infant Loss Awareness Day
#WaveofLight
Join families worldwide in lighting a candle to honor your baby's memory. Post your photo to keep their light shining bright.
Copy any of these ready-to-post captions and share on your social media. Every post spreads awareness and reaches a family who needs to know they are not alone.
Instagram · Facebook — Billboard Campaign
Billboards across America are carrying one message this October — Every Baby Loss Matters.
@ChasingTheRainbowsInc has partnered with Lamar Advertising to put pregnancy and infant loss awareness where no one can look away.
1 in 4 pregnancies ends in loss.
Every miscarriage matters. Every stillbirth matters. Every baby matters.
October is National Pregnancy & Infant Loss Awareness Month.
Visit BabyLossAwareness.org
Tonight at 7pm light a candle for your baby.
October 15th is International Pregnancy & Infant Loss Awareness Day — and families around the entire world are joining the Wave of Light.
The flame passes time zone to time zone in a continuous wave of remembrance that circles the globe.
Every candle is a baby remembered.
Every light is a family saying — you existed, you mattered, you will never be forgotten.
Light yours. Post your photo. Your baby is seen.
This October landmarks across the United States are lighting up pink and blue for National Pregnancy & Infant Loss Awareness Month.
Pink and blue — the colors of every baby we have loved and lost.
Niagara Falls. State capitals. Bridges. Monuments. Buildings.
All lit up this October to say — every baby loss matters. Every family matters. You are not alone.
@ChasingTheRainbowsInc is leading the way.
Baby Loss Awareness Week begins October 9th — and @ChasingTheRainbowsInc is leading a 7-day challenge.
One action. One hashtag. Every day.
Oct 9 — #EveryJourneyMatters
Oct 10 — #LightUpTheSky
Oct 11 — #HonorOutLoud
Oct 12 — #EveryBabyLossMatters
Oct 13 — #EveryLossMatters
Oct 14 — #UnitingLossParents
Oct 15 — #WaveofLight
Join us. Post every day. Let the world see what 1 in 4 looks like when we stand together.
October is National Pregnancy & Infant Loss Awareness Month.
1 in 4 pregnancies ends in loss.
There is no word for a parent who loses a child.
But there is @ChasingTheRainbowsInc — and every program is free.
Every baby loss matters. BabyLossAwareness.org
"When a child loses his parent, they are called an orphan. When a spouse loses her or his partner, they are called a widow or widower. When parents lose their child, there isn't a word to describe them."
— President Ronald Reagan
October 25, 1988 · Proclamation 5890
There is still no word.
But there is support. And it is free.
@ChasingTheRainbowsInc · ChasingTheRainbows.org
Download and share these October awareness flyers and graphics in your community, hospital, hospice, church, workplace, and on social media. Click any Download button to save directly to your device.
Every Baby Loss Matters — National Billboard
Every Baby Loss Matters — National Billboard Campaign
Infertility is baby loss · Miscarriage is baby loss · Chemical pregnancy is baby loss · Stillbirth is baby loss · SIDS is baby loss · Every baby loss matters
Need custom flyers for your event or community?Email us at info@chasingtherainbows.org and our team will create customized awareness materials for your Wave of Light event, hospital, hospice, or community organization — at no cost.
Wear your support this October. Every purchase directly funds free programs for bereaved families — support groups, therapy, mentorship, funeral assistance, and care packages.
100% of shop proceeds support free programs for bereaved families.When you shop, you are funding someone's free therapy session or care package.
Every bracelet purchased is a $10 donation that keeps every program completely free. Wear the message. Start the conversation. Help a family find free support.
Donation Amount
$10
Per bracelet · 100% funds free programs
Every Bracelet Funds
Free daily support groups Free individual therapy Free care packages Free peer mentorship
Black silicone awareness bracelet.Debossed with Every Baby Loss Matters in pink, blue, and gold — the colors of pregnancy and infant loss awareness.
Wear it every day this October.Start conversations. Raise awareness. Tell the world that every baby loss matters.
Perfect for events and ceremonies.Wave of Light candlelightings, galas, hospital memorials, walks, and community events.
Every dollar stays in the mission.100% of your $10 funds free programs for bereaved families — no cost, no waitlist, always.
When someone asks about your bracelet — you get to tell them.Every Baby Loss Matters. And now they know it too. Post your photo wearing it, tag @ChasingTheRainbowsInc, and use #EveryBabyLossMatters.
Chasing the Rainbows keeps every program completely free for every grieving family. That is only possible because of donors like you. This October your gift makes a real and immediate difference.
$25
Light a Candle
Funds a care package for a bereaved parent in their first weeks of grief.
$50
Hold a Hand
Funds one month of peer mentor training so someone can support a newly bereaved family.
$100
Open a Door
Funds one free therapy session for a bereaved parent navigating pregnancy loss or infertility.
$250
Change a Life
Funds one family's complete first month of support — group, therapy, mentorship, and care package.
$500
Lead the Way
Funds a local Wave of Light candlelighting ceremony and all event materials.
$1,000
Build the Foundation
Funds one full month of daily support groups for every bereaved family — all free.
Memorial Donations — Honor your baby in their name.Donate in your baby's name or a family you love. Email info@chasingtherainbows.org after donating to arrange a memorial gift card.
For all Baby Loss Parents | Infertility, Pregnancy & InFant Loss
Powered By EmbedPress
Looking for Inspiration on Who to Ask?
Here are ideas on who to ask to light up in pink and blue? Start local.
Approach your City Hall, bridges, stadiums, convention centers, botanical gardens, amusement parks, or local parks. Ask schools, funeral homes, local hospitals, IVF clinics, and OB-GYN offices to join the campaign. Even a simple porch light can send a powerful message—1 in 4 families experience pregnancy or infant loss. Let’s show them they’re not alone.
🕯️ Download. Share. Shine. Together, we can light up all 50 states in remembrance and solidarity.
During October Pregnancy and Infant Loss Awareness Month, Chasing the Rainbows is bringing the message that EVERY BABY LOSS MATTERS to communities across the country.
Through a generous in-kind billboard donation from Lamar Advertising, our Every Baby Loss Matters National Pregnancy & Infant Loss Awareness Campaign helps bring visibility to miscarriage, stillbirth, pregnancy loss, and infant loss while reminding grieving parents that their babies, their grief, and their stories matter.
This national awareness campaign helps break the silence surrounding pregnancy and infant loss and encourages families, healthcare professionals, communities, and organizations to recognize the profound impact of baby loss.
Every pregnancy and infant loss represents a baby who was loved, wanted, and deeply missed.
Whether a family experiences miscarriage, stillbirth, neonatal loss, or infant loss, their grief deserves compassion, acknowledgment, and support.
Our campaign works to create greater awareness while connecting families with the support and resources available through Chasing the Rainbows, including support groups, peer mentorship, trauma-informed therapy, care packages, guided grief journals, funeral assistance, community resources, and other services for families experiencing loss.
The donated billboard campaign allows Every Baby Loss Matters to reach people beyond social media and traditional nonprofit outreach—bringing pregnancy and infant loss awareness into public spaces across communities.
We are deeply grateful to Lamar Advertising for helping us make this message visible during October and for supporting the families whose babies deserve to be remembered.
Every baby. Every loss. Every family. Every story matters.
Learn more about Pregnancy & Infant Loss Awareness Month and how you can help raise awareness, support grieving families, and make a difference with Chasing the Rainbows.
Submit your pink and blue lighting photos of homes, landmarks, or buildings to be featured on Chasing the Rainbows' website, social media, and national campaign! Light Up the Sky and share your tribute today!
July is Bereaved Parents Awareness Month — a time to honor the 1 in 4 families who have experienced pregnancy loss, stillbirth, or infant loss. Chasing the Rainbows provides free, evidence-informed peer support groups, one-on-one mentorship, and care packages to bereaved families across the country. No cost. No waitlist. No insurance required. We partner with healthcare providers, fertility clinics, and grief professionals to ensure every family receives the support they deserve after loss. Learn how to refer a patient, support a loved one, or connect with our community this July.
We are so sorry you are here. We have a community of survivors alongside you as we life together. Let's Unite to Re-Purpose our Pain to Help other Fellow Loss Parents.
