One in four pregnancies ends in loss. Chasing the Rainbows...
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This October join landmarks and businesses across the United States in lighting up pink and blue for Pregnancy and Infant Loss Awareness Month. One in four pregnancies ends in loss — and every single one of those babies deserves to be remembered. When your building, storefront, bridge, or landmark shines pink and blue, you send a message to every grieving parent who sees it that their baby matters, their loss is seen, and they are not alone. Getting your landmark or business involved is simple. Chasing the Rainbows will promote every participating location on our website, social media, and awareness campaigns throughout October. Your light reaches farther than you know.
Every year on October 15th at 7pm families around the world light a candle in honor of their baby. The flame burns for one hour, passing time zone to time zone in a continuous wave of light that circles the entire globe — the international Wave of Light. Chasing the Rainbows hosts candlelighting ceremonies outside landmarks across the United States where baby names are read aloud and every family is surrounded by people who understand. You can also host your own Wave of Light candlelighting in your city, your neighborhood, your church, your hospital, or your home. Every candle lit is a baby remembered. Every gathering is a community that says — you are not alone, your baby mattered, and their light will never go out.
One of the most powerful things you can do this October is host a FUNdraiser for Chasing the Rainbows. Every dollar raised goes directly toward keeping our mental health programs, daily support groups, individual therapy, peer mentorship, funeral assistance, mindful movement, care packages, and podcast completely free for every family navigating pregnancy loss, infant loss, miscarriage, stillbirth, infertility, and SIDS. A FUNdraiser does not have to be complicated. It can be a dinner, a walk, a bake sale, a game night, a golf tournament, a social media fundraiser, or any event that brings your community together for a cause that touches one in four families. Chasing the Rainbows will support you every step of the way with resources, promotion, and everything you need to make your event a success. Because when you raise funds for CTR — you are not just raising money. You are making sure no grieving parent ever has to pay for the support that helps them survive the worst loss of their life.
During October Pregnancy and Infant Loss Awareness Month, Chasing the Rainbows is bringing the message that EVERY BABY LOSS MATTERS to communities across the country.
Through a generous in-kind billboard donation from Lamar Advertising, our Every Baby Loss Matters National Pregnancy & Infant Loss Awareness Campaign helps bring visibility to miscarriage, stillbirth, pregnancy loss, and infant loss while reminding grieving parents that their babies, their grief, and their stories matter.
This national awareness campaign helps break the silence surrounding pregnancy and infant loss and encourages families, healthcare professionals, communities, and organizations to recognize the profound impact of baby loss.
Every pregnancy and infant loss represents a baby who was loved, wanted, and deeply missed.
Whether a family experiences miscarriage, stillbirth, neonatal loss, or infant loss, their grief deserves compassion, acknowledgment, and support.
Our campaign works to create greater awareness while connecting families with the support and resources available through Chasing the Rainbows, including support groups, peer mentorship, trauma-informed therapy, care packages, guided grief journals, funeral assistance, community resources, and other services for families experiencing loss.
The donated billboard campaign allows Every Baby Loss Matters to reach people beyond social media and traditional nonprofit outreach—bringing pregnancy and infant loss awareness into public spaces across communities.
We are deeply grateful to Lamar Advertising for helping us make this message visible during October and for supporting the families whose babies deserve to be remembered.
Every baby. Every loss. Every family. Every story matters.
Learn more about Pregnancy & Infant Loss Awareness Month and how you can help raise awareness, support grieving families, and make a difference with Chasing the Rainbows.
#HonorOutLoud #UnitingLossParents #BabyLossAwareness #ChasingTheRainbows #PregnancyandInfantLossAwareness
Here are ideas on who to ask to light up in pink and blue? Start local.
Approach your City Hall, bridges, stadiums, convention centers, botanical gardens, amusement parks, or local parks. Ask schools, funeral homes, local hospitals, IVF clinics, and OB-GYN offices to join the campaign. Even a simple porch light can send a powerful message—1 in 4 families experience pregnancy or infant loss. Let’s show them they’re not alone.
🕯️ Download. Share. Shine. Together, we can light up all 50 states in remembrance and solidarity.
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One in four pregnancies ends in loss. Chasing the Rainbows is a national nonprofit providing 12 completely free programs including daily support groups, trauma therapy, peer mentorship, and funeral assistance to families facing infertility, pregnancy loss, and infant loss across all 50 states. Every baby loss matters. This October we are lighting 140 landmarks pink and blue, hosting Wave of Light vigils nationwide on October 15th, running our Every Baby Loss Matters national billboard campaign, and hosting our national masquerade gala on October 17th.
Submit your babies name/nickname, month and year anniversary to HONOR OUT LOUD! and to remember them here. We will post them here.
If you have any ideas for our Honor Out Loud! Blog or Cry It Out Loud! Podcast, please fill out our contact form below!
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